Above all, MAU can give you an indication of your app’s perceived value.Īnd we use the word “can” because there are lots of other important factors that tie into your app’s value – such as installs, average revenue per user (ARPU), retention, churn, and purchase frequency – to name a few. MAU can also be the basis for other metrics, such as lifetime value (LTV) and cost per action (CPA). Revenue growth rate – current and potential.Success rates of specific marketing campaigns (user acquisition).When coupling MAU with other engagement-related metrics, it can offer a way of evaluating: ![]() Measuring MAU allows you to better assess the efficiency factor of your marketing strategies and customer experience, which makes it one of the indicators for your app’s general health. A high MAU usually indicates a good rate of app engagement and positive retention over a period of time.
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